“We surveyed thousands of our customers, and a whopping 90%+ of them said that they didn’t really need plastic cutlery with their orders. Keeping this in mind, we decided to change the default mode for cutlery – customers will now have to explicitly request for cutlery, tissues, and straws, if they need it. This is now a ‘opt-in’ instead of a ‘opt-out’,” said Zomato in a blog post.
As per Goyal, “this small change can help save up to 5,000 kilos of plastic in a day.”
On the @zomato app, customers could always skip cutlery with their orders. We are now changing this from an ‘opt-ou… https://t.co/6GPnj9uTCz
— Deepinder Goyal (@deepigoyal) 1630310646000
Zomato also acknowledged that this will also help restaurants save costs as the cutlery is mostly complimentary. “This change will also help our restaurant partners save ₹2-5 (~0.5-1% of order value) on every order going forward. We urge all our restaurant partners to start channeling these cost savings to kickstart the transition towards non plastic packaging,” it added.
Zomato is said to have already rolled out this opt-in feature to 50% of its customers. It will be rolled out to all customers over the next three to four weeks.